THE ITALIAN SOUNDING FEVER
The art of confusing the consumer into falsified purchases.
This episode of Flavors and Knowledge focuses on the counterfeit acts of many nations (primarily the USA and Canada) in producing fake Italian food products, utilizing immoral practices to confuse the consumers into thinking that those products are MADE IN ITALY. This endeavor produces an immeasurable financial loss to companies, small artisans, and hard-working manufacturers. Therefore, new laws need the implementation to protect the consumers and those in the food chain.
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